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Kids_sugary_cereal_coating

Level 4 — Significant concerns

Kids_Sugary_Cereal_Coating is a other additive listed in the FDA food-additive database.

Also: sugar-frosted coating, presweetened cereal, candy coating

What the research says

Post invented the sugar-coated cereal in 1949 (Sugar Crisp); Kellogg and General Mills followed with Sugar Frosted Flakes, Sugar Pops, Sugar Smacks. By the 1970s some cereals were 50-70% sugar (Super Orange Crisps, 70.8%). Apple Jacks is 43% sugar; Marshmallow Alpha-Bits was 49%. [salt-sugar-fat] Post invented the sugar-coated cereal in 1949 (Sugar Crisp); Kellogg and General Mills followed with Sugar Frosted Flakes, Sugar Pops, Sugar Smacks. By the 1970s some cereals were 50-70% sugar (Super Orange Crisps, 70.8%). Apple Jacks is 43% sugar; Marshmallow Alpha-Bits was 49%.

Regulatory status

  • Notes: From enrichment source only, not in Winter Dictionary

Sources

  • Salt Sugar Fat (Moss) — Chapter 1 (Exploiting the Biology of the Child) and Chapter 4 (Is It Cereal or Candy?): Tatyana's bliss point for pudding was 24 percent sugar, twice the level of sweetness that most adults can handle