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Macros + workouts + a coach that reads both

Built for a bad Tuesday. Not a perfect Monday.

Tell GoodEnough which days you can train, what's in your gym and what you're aiming for. It builds your calorie target and your lifting plan around that week, then re-does both every two weeks from what you actually did, and shows you why.

Coming soonSee how it works
On the App Store in September · Free to start: 7 days monthly, 30 days annual · Launch price $29.99 for year one, then $59.99/yr or $9.99/mo
The problem

Count the restarts.

The six-day split that lasted nine days. The 1,500-calorie plan that ended at somebody's birthday dinner. The 30-day challenge you finished once, years ago, and have been meaning to do again since.

Every one of them was a good plan. For someone with a different week.

You didn't fail those programs. They were written for a person with no job, no kids and no Tuesday from hell, and when your actual week showed up they had nothing to say except “start over Monday.” That's not a discipline problem. It's a design problem.

The ideal program6 days · perfect macros
Your actual week3 days · dinner out · travel
Your programBuilt for that week

There isn't one correct way to get fit. GoodEnough asks a different question: what's enough for you to make progress?

Why we built it

I'm a dad with a job. The programs kept assuming I wasn't.

I tried the programs and the diets. They didn't fail because I was lazy. They failed because none of them knew anything about my week, and a lot of the advice around them was flat wrong.

What finally worked was a coach. Someone who looked at what I'd actually eaten and lifted and adjusted the numbers, every couple of weeks, with a reason. That costs hundreds of dollars a month, and it made me realize most people are following generic advice, and some of it is the wrong advice.

So I dug into how coaches actually set macros and pick exercises: why the principles are the same for everyone and the targets never are. Then Gary and I built that method into an app that watches your logs the way a coach would, and course-corrects for less than one session costs.

The goal isn't for you to need it forever. It teaches you how to portion a meal and how to train as it goes, so the knowledge stays when the subscription doesn't.

David · co-founder · Los Angeles
Gary · co-founder, and the one who tested every build

“The workout logging is the slickest I've used, and the analysis after a session actually tells me something. Food is the same: type it in, or point the camera at the plate and let it guess. Tracking macros has never been this easy.”

How it works

A plan for the week you have, not the one you meant to have.

Not perfect on day one. Better every two weeks. You answer once, you log what happens, and the plan does the arithmetic.

01
Tell us about your week. Not your dream week.

Which days you can actually train, how long you’ve got door to door, what’s in your gym, what hurts. Once.

02
Get a plan sized to it

A calorie and protein target for your goal, and a lifting program that fits your days, your equipment and your session length. Not a template with your name typed on it.

03
Log what actually happens

Food, sets, weigh-ins. Miss a day and nothing resets. The plan doesn’t grade you. It reads you.

04
Every two weeks, the numbers get re-done. With the reasoning.

Your weight trend against your target, what moved, and why. You accept the change or you don’t. Either way you know what happened.

Pick your goal
The product

Your fitness. In one place.

Workouts, food and coaching in one app, so the coach can see what you're asking your body to do and what you're feeding it at the same time. That's the only way the numbers can be adjusted from evidence instead of guessed.

The GoodEnough Train tab: a Push session queued up as the next workout, a seven-week training streak, and a calendar with every trained day filled in.
Workouts

A program that fits your days, your gym and your bad shoulder.

Say three days, a garage gym and a cranky left shoulder, and the exercises are chosen around all three. 40 programs, 412 exercises, every one with a video of how to do it. Log the sets and watch the bar go up.

  • · 40 programs, sized to your days
  • · 412 exercises, each with a video
  • · Sets, reps and weight, logged in a tap
  • · Strength progression you can see
The GoodEnough nutrition day: 1,137 of 2,400 calories and 104 of 145 grams of protein logged, over a list of the morning's food with the macros for each item.
Nutrition

A calorie target you can hit on a Tuesday.

Set for your goal and your pace, not the fastest one on the internet. Over three million foods: search, scan a barcode, or point the camera at the plate and let it guess. Track every macro, or only calories and protein. Your call.

  • · Calories, protein, macros
  • · Search, barcode, or a photo of the plate
  • · Daily and weekly trends
  • · Targets re-done every two weeks
The GoodEnough coach answering a question about a week of work travel: two short hotel sessions, protein first at every meal, and a week at maintenance costing nothing.
AI coach

A coach that has already read your logs.

Ask why your calories moved and it answers from your weigh-ins and your workouts, not from a generic article. Tell it you're traveling and it rewrites the week instead of letting you abandon it.

  • · Sees workouts + nutrition together
  • · Rewrites the week when life changes
  • · Explains every change

One plan. Both halves. Re-done from what you actually did.

AI coach

Life changed?
Change the plan.

Instead of giving you generic fitness advice, your coach helps you adapt. Your plan should adapt to your life. Not the other way around.

I can only work out three days a week.
Coach
Let's build around three days.
I only have 30 minutes today.
Coach
Let's prioritize the work that matters most.
I missed yesterday's workout.
Coach
Let's adjust the rest of the week.
I'm traveling next week.
Coach
Let's build a travel-friendly week instead of abandoning the program.
My weight hasn't changed in three weeks.
Coach
Let's look at your nutrition and weight trend before changing your calories.
Five workouts is becoming too much.
Coach
Let's make four work.
The feedback loop

Find what works. Then keep improving it.

Your first calorie target won't be your forever target. Neither will your first program. Fitness becomes a feedback loop instead of a pass/fail test.

01 · Train

Are you getting stronger?

02 · Eat

Are your calories and macros supporting your goal?

03 · See

Is your body moving in the direction you want?

04 · Adjust

What should change next?

Train → Track → Learn → Adjust
The philosophy

There is no finish line, so stop training for one.

There is no 30-day finish line. You don't graduate from taking care of your body. The real goal is finding a way to train and eat that you can keep doing, for months, for years, through busy seasons, vacations, career changes, kids, getting older.

That's why GoodEnough doesn't ask “what's the most I can get you to do?” We ask: “what's enough to get you results and keep you doing it?”

Effective + sustainable beats optimal + abandoned.

GoodEnough isn't an excuse to do less. Your workouts should challenge you. Your plan should produce measurable progress. But the most optimized program in the world doesn't help if you quit doing it. That's the standard. That's GoodEnough.

Real life

Your life is part of the program.

You have a job. Maybe kids. Maybe a commute. Maybe Tuesday is chaos. Maybe you like restaurants. None of that means you can't be fit. It means your fitness routine needs to account for it.

A jobKidsA commuteTravelDinners outChaotic TuesdaysNo Sunday meal prep

GoodEnough helps you build fitness into your life instead of trying to build your life around fitness.

A parent chopping vegetables at the kitchen counter while a toddler plays with lego beside the cutting board
Pricing

One plan. Two ways to pay. Both start free.

Launch price
First year $29.99
Available at launch. Renews at $59.99/yr. 30 days free first.
Coming soon
Monthly
$9.99/month
7 days free first
  • · Your targets, your program, the coach, the check-ins
  • · Workout and food logging
  • · Nothing charged until the trial ends
  • · Cancel in iOS Settings in about 20 seconds
Annual · save 50%
$59.99/year
About $5.00/month
  • · Everything in Monthly
  • · 30 days free instead of 7 days
  • · One decision a year instead of twelve
  • · Less than many trainers charge for a single hour
Coming soon

Nothing is charged until the trial ends. The launch price covers the first year only, then renews at the standard price. If you stop paying, your logs and history stay where they are; only the coaching pauses. On the App Store in September, iPhone first, Android to follow.

FAQ

Questions you'd probably ask.

GoodEnough is an iPhone macro tracker, workout planner, and AI fitness coach for busy adults. It builds calorie and macro targets alongside a lifting plan, then uses your food, training, and progress data to help the plan adjust over time.
GoodEnough is for adults who want to lose fat, build muscle, get stronger, or stay consistent without making fitness their entire life. It is especially useful when your schedule, available training days, and meals change from week to week.
No. GoodEnough means finding the amount and approach that produces results for you while remaining sustainable in your life. Your workouts should challenge you. Your plan should produce measurable progress. It's not about doing the least possible, it's about finding your sustainable version of fitness and making it work.
You'll log food against a target, yes. That's the part that makes the adjusting possible. But you pick the depth: every macro, or just calories and protein. Scan a barcode, search over three million foods, or describe the plate in a sentence.
Then your program is built around three days. Choose how often you can realistically train and the plan builds from there. What matters isn't the perfect split, it's a good program you can consistently follow.
The nutrition half works on its own, and the plan accounts for whatever activity you do have. The training programs are there when you want them.
MyFitnessPal hands you a calorie number on day one and never touches it again. GoodEnough re-does yours every two weeks from your weigh-in trend and your logs, and shows you the arithmetic. It also builds and adjusts the lifting side, which a food tracker doesn't do at all.
If you want a 12-week shred, a six-day split and someone to shout at you, this isn't it. GoodEnough is for people who've done that, got the result, watched it come back, and want the version that holds.
You tell the coach, traveling next week, only 30 minutes today, missed yesterday's workout. It adapts the plan instead of letting you fail it. A travel-friendly week beats an abandoned program.
Give it about a month before judging the plan. Weight moves on water and timing in the short term. The point is the trend, not one day.
No. Your doctor is still your doctor.
$59.99/year after 30 days free, or $9.99/month after 7 days free. Nothing is charged until the trial ends. The launch price makes your first year $29.99, and it renews at the standard price.
Cancel in iOS Settings in about twenty seconds. Your logs and history stay where they are; only the coaching pauses.
September. GoodEnough is in final testing now, iPhone first with Android to follow. The launch price is live the day it ships.

Your next bad Tuesday is coming. Have a plan that expected it.

A few questions. A calorie target, a protein number and a first workout built for your actual week. Two weeks later, a check-in that tells you what to change and why. That's the whole loop. It's the loop that holds.

Coming soon
Free to start · 7 days monthly, 30 days annual · Cancel in iOS Settings in about 20 seconds