Skip to main content
Did you do enough today?

A plan that adjusts to the week you actually had.

Most apps hand you a calorie number and leave you to it. GoodEnough measures what you actually burn, builds your macros and your lifting week around it, then checks in every fortnight and changes the plan — and tells you why it changed.

Free on the App Store. Free trial, then $69.99/year or $9.99/month. Android coming soon.

The real problem

It was never about willpower.

You make dozens of decisions a day about what to eat and whether to train. You're supposed to research each one. Read the label, decode the claims, work out whether today should be a push day, a pull day, or a rest day. Nobody has that kind of attention, so the default wins — and the default is skipping it.

Research shows most people can't translate a nutrition label into a decision, and decision fatigue pushes tired brains toward whatever's easiest. Willpower was never the missing piece. You're asking it to cover for a plan that doesn't know what kind of week you're having.

So GoodEnough decides the parts that don't need you. It works out what you actually burn, sets your macros and your training week from it, and moves both when the evidence says to. You bring the effort. It handles the arithmetic and the second-guessing.

The part other apps skip

Your plan is wrong the moment your life changes.

A calorie target set in January is a guess about a person who no longer exists by March. GoodEnough treats the number as something to be re-measured, not something you were assigned.

  1. 01

    It measures what you burn

    Not a formula off your height and weight. Your expenditure is estimated from what you actually ate and what the scale actually did, and it is re-estimated every day as more evidence arrives.

  2. 02

    Your macros and your training week come from that number

    Calories, protein, fat and carbs, plus a lifting plan built around the days you told us you can train — not a seven-day split you will abandon by Thursday.

  3. 03

    Every two weeks, it checks in

    A fortnight is the shortest window where weight change means anything. The check-in reads it, proposes a change to your targets, and shows the reasoning. You can decline it.

  4. 04

    Nothing changes without a reason you can read

    Every adjustment arrives with the evidence behind it. If the plan drops your calories, you find out it is because the trend flattened for two weeks — not because an algorithm felt like it.

You can decline any adjustment, and declining is remembered — the app will not propose the same rejected change again next fortnight.

How it works

Answer a few questions. Get a plan that moves.

03

It changes when you do.

Every fortnight the check-in reads your weight trend against what you ate, proposes a change, and shows the reasoning. Accept it or decline it — a declined change is not offered again.

Lose fatBuild muscleRecompHold what you builtGet strongerJust be consistent
Real people

Why we built this.

David, Co-founder of GoodEnough
I am a busy dad. I need quick answers at the store to eat healthier.
David · Co-founder
Gary, Co-founder of GoodEnough
Nobody should need a nutrition degree to pick a decent dinner. Now the degree is in your camera.
Gary · Co-founder

Beta testers, in their own words.

Michelle, Beta tester of GoodEnough
I scanned the breakfast sandwich I get every week. The sauce alone was hiding a third of the calories.
Michelle · Beta tester
Mustafa, Beta tester of GoodEnough
I'd been buying the 'healthy' cereal for a year. One scan showed more sugar per bowl than dessert.
Mustafa · Beta tester
David, Beta tester of GoodEnough
I've been dialed in on protein for years. The scans showed my real gap was fiber.
David · Beta tester
Geeti, Beta tester of GoodEnough
Once I started using the app, I became more intentional with the snacks I eat throughout the day.
Geeti · Beta tester
Daniel, Beta tester of GoodEnough
This app makes it much easier to track my food and helps with my weight loss.
Daniel · Beta tester
Dennis, Beta tester of GoodEnough
I use it while grocery shopping. So many 'healthy' options turn out to be just OK, or not healthy at all.
Dennis · Beta tester

More testers' stories land here as they come in: real plates, real weeks, their own words.

Pricing

Simple pricing. One plan, two ways to pay.

Founding member offer

First 1,000 members get their first year for $39.99 — 43% off. Renews at $69.99/yr. Free trial included.

Claim founder pricing

Uses code FOUNDER1K at the App Store.

Monthly
$9.99/month

Cancel anytime

  • Adaptive macro targets
  • Training programmes and logging
  • Fortnightly check-ins
  • Free trial
Save 42%Annual
$69.99/year

About $5.83/month

  • Everything in Monthly
  • One decision a year instead of twelve
  • Free trial included
Download on the App Store

Free trial before you pay anything. Discounts come through the founding member offer, creator codes, and friend referrals — every discount covers the first year only, then renews at the standard price. Coming soon to Android.

Now on the App Store

GoodEnough is live.

Five minutes of setup and you have a plan tonight. Free to download, free trial included.

Free trial. $69.99/year or $9.99/month after. Coming soon to Android.

FAQ

Questions you'd probably ask.

No, and the research agrees. Most people can't turn a nutrition label into a decision, and dozens of choices a day exhaust anyone's self-control. GoodEnough removes the decisions that don't need you: it sets the targets, builds the training week, and adjusts both as evidence arrives.
Yes — that changed. Earlier versions of GoodEnough deliberately didn't, and gave you a verdict on each food instead. This version tracks calories and macros against a target, because a target that adapts to what you actually burn is the thing that makes the rest work. Logging is fast: barcode, photo, or just describe what you ate.
The nutrition half works on its own, and the plan accounts for whatever activity you do have. The training programmes are there when you want them.
The target. Most trackers hand you a number from a formula and leave it there. GoodEnough estimates what you actually burn from your own logging and weight data, then re-estimates it continuously and changes your plan at a check-in every two weeks — and shows you the reasoning each time.
Every fortnight the app reads your weight trend against what you ate, works out whether the plan is doing what it should, and proposes a change. You see the reasoning and can decline. A declined change isn't proposed again.
It helps, and it isn't required. Log by barcode or photo and the estimate is close enough for a trend; the check-in is reading a fortnight of data, not one dinner.
Give it two check-ins — about a month — before judging the plan. Weight moves on water and timing in the short term, which is exactly why the app waits a fortnight before drawing a conclusion.
No. Your doctor is still your doctor.
$69.99/year (or $9.99/month) after a free trial. Discounts come through the founding member offer, creator codes, and friend referrals. Every discount covers the first year only — after that it renews at the standard price.