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Line_extension_formulations

Level 2 — Generally safe

Line_Extension_Formulations is a other additive listed in the FDA food-additive database.

Also: line extensions, flavor variants, product spinoffs

What the research says

Not an ingredient per se but a deployment strategy: same base formula tweaked into dozens of flavors (Cheetos in 21 varieties, Oreo Cakester, Triple Double Oreo, Cherry Vanilla Dr Pepper) to claim more shelf space and reset sensory-specific satiety. [salt-sugar-fat] Not an ingredient per se but a deployment strategy: same base formula tweaked into dozens of flavors (Cheetos in 21 varieties, Oreo Cakester, Triple Double Oreo, Cherry Vanilla Dr Pepper) to claim more shelf space and reset sensory-specific satiety.

Regulatory status

  • Notes: From enrichment source only, not in Winter Dictionary

Sources

  • Salt Sugar Fat (Moss) — Chapter 2 and Chapter 11: Sensory-specific satiety — the tendency for big distinct flavors to overwhelm the brain, which responds by making you feel full really fast